Project:                 Adidas Originals X Footlocker Tubular Invader Strap

Responsibility:    Video content Tubular Invader Strap

For:                        Fixers-Group

Event video

We were asked by the Fixers Group to create the video content for the launch event of the latest addition to the Originals Tubular family: the Tubular Invader Strap Triple Black. 

 

Adidas Originals X Foot Locker Europe chose Paris art space Palais de Tokyo to unveil the newest addition to the Originals Tubular family, the Tubular Invader Strap Triple Black.  Over 170 influencers from the fashion and sneaker industries gathered on August 2 for the celebration.

 

Sneaker connoisseurs were given a full Tubular experience as they sailed around the Seine during the midday programming. Guests then returned to the venue, where they were introduced to the Tubular Invader Strap’s exclusive colorway. Party-goers danced to the beats of Mr. Carmack, before Kyu Steed and company took the stage, playing until the early hours of the morning.

 

Some of the guests included style and sneaker authorities like Kish Kash, The Drop Date, King of Trainers, Kitty Cowell, SneakerB0B, Sneaker-Zimmer, Style-Roulette, Ugly Mely, Francky B, Holy Camille and Arme Lola, amongst others.

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We created the unveil video, the DJ loops and the event video. 

 

DJ loop

Photography: Arma Global Media  Development

Photography: Arma Global Media  Development

Photography: Arma Global Media  Development

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