Project: BMW Group Dialogues - Los Angeles
Responsibility: Event Production and Design
For: Peer Events GmbH / BMW
We were asked to design and produce the Los Angeles edition of a global BMW event called Group Dialogues.
The event focusses on future mobility solutions. Rather than presenting the brand's thoughts on the matter, BMW Group Dialogues is an open discussion with stakeholders and students on how they believe society in general and subsequently, BMW, should approach the issue of mobility and sustainability in the future.
The concept leads to interesting discussions, creative solutions and visions that BMW takes home to their HQ in Munich.
The Los Angeles edition took place at LA Kretz, an innovation center in dowtown LA.
BMW announced their partnership with the campus during the event, emphasizing their commitment to sustainable solutions.