Project:                 BMW i Pure Impulse - New York and Los Angeles

Responsibility:    Partner / Incoming Agency

For:                        De Vries + Partners GmbH

The very creative firm was given the opportunity by

De Vries + Partners GmbH to be the partner agency for the BMW i Pure Impulse launch in the US. A unique event series in New York City and in Los Angeles that marked the birth of this program in the United States.


Together with the team of De Vries + Partners, we developed the concept and executed it on location.


During 2 days New York City was the home of Pure Impulse, providing an intimate and exclusive program for i8 drivers from the east coast. A welcome dinner was served on a landmark roof terrace with spectacular views on Central Park and marked the beginning of a weekend full of networking, workshops in a private club and a closing dinner in a restaurant with a marvellous view on Columbus Circle. During the closing dinner an inspiring presentation was given by Mr. Thilo Kuther, award-winning CEO of Pixomondo. 


A successful weekend that left a very inspiring and lasting impression on the guests, who were pleasantly surprised by the warm welcome, the entertainment and the haute-cuisine wining and dining. 


After NYC, Pure Impulse traveled onwards to the west coast and The Line Hotel in Los Angeles set the stage for an equally successful event for i8 drivers on the west coast. The Pure Impulse experience of workshops, great food, entertainment and networking in LA was characterised by the typical relaxed Californian style in a way that appealed to the guests immensely.


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