Project:                 BMW M2 Coupe and X4 M40i International Press Event - Monterey California

Responsibility:    Incoming Agency / Event Production

For:                        De Vries & Partners  / BMW 

In February 2016 we were the responsible incoming agency for the BMW International Press Event BMW M2 Coupe and BMW X4 M40i in Monterey, California. 


Our partner De Vries + Partners was the lead agency for this impressive press event for BMW. 


We were responsible for the show direction of the press conference,  the interior design of several event locations and overall project management of the entire event.


A 3-day event that treated the press to a press conference, an exciting race day at the Laguna Seca Raceway, 2 incredible scenic drives and several lunches and dinners.


In total 6 groups of international press attended.