In February 2017 we were asked by BMW to be responsible for the show direction of the press conference of the BMW International Press Event launching the new BMW M760i xDrive. 


A 3-day event that treated the press to a press conference, an exciting race day at the Thermal Racetrack, 2 incredible scenic drives and several lunches and dinners.


In total 6 groups of international press attended. 

Project:                 BMW M760i xDrive International Press Event - Palm Springs,  California

Responsibility:    Show Direction

For:                        BMW