In February 2017 we were asked by BMW to be responsible for the show direction of the press conference of the BMW International Press Event launching the new BMW M760i xDrive.
A 3-day event that treated the press to a press conference, an exciting race day at the Thermal Racetrack, 2 incredible scenic drives and several lunches and dinners.
In total 6 groups of international press attended.
Project: BMW M760i xDrive International Press Event - Palm Springs, California
Responsibility: Show Direction