In the fall of 2016 the very creative firm realised the US press launch and pop-up store for the Bugaboo brand and its new product line; The Boxer.
In the heart of Nolita, Manhattan, NYC, we brought the iconic stroller brand to life through a pop-up store that featured the new luggage system The Bugaboo Boxer.
The pop-up store was also the venue from which the the Boxer was introduced to US press and influencers.
Project: Bugaboo US Press Launch and pop-up store - New York City
Responsibility: Creative Agency and Production Agency
For: Bugaboo HQ