Project: Converse Rated One Star pop-up event - Los Angeles, USA
Responsibility: Design, production and event production
For: Converse / through Hustle
The cool-kid-on-the-block ad-agency Hustle asked us to produce a pop-up event for their client Converse.
Together with Hustle, we produced the 2-day event to celebrate the iconic One Star silhouette. Taking over the streets of LA, A Rated One Star Donut Joint presented a One Star twist on a storied late night, early morning establishment. Offering a glimpse into the ’90s attitude that helped define the sneaker, the Rated One Star Donut Joint is a manifestation of where the sneaker has been and how it is being adopted globally today.
We designed and produced the Rated One Star Donut Joint in the middle of the "Fairfax Sneaker District" and it became a cool intersection of digital, product and live experiences and served as the playground for uniting LA’s sneaker, skate, fashion, and music communities with access to newly-released and re-released versions of Converse’s most coveted One Stars.
The two-day experience also featured performances from Trinidadian rapper Theophilus London, Drummer-DJ Roofeeo, LA-based actress and hip-hop DJ Orange Calderon, A$AP Mob affiliates J. Scott and A$AP Lou of Cozy Boys, Brooklyn-born R&B DJ Kitty Cash, and hip-hop producer Drewbyrd.