Project:                 Fred Hayman Legacy Video

Responsibility:    Concept, creation and production

For:                        Beverly Hills Chamber of Commerce

We were asked by the Beverly Hills Chamber of Commerce to create a video honouring Fred Hayman.

The story of Mr. Rodeo Drive.

Fred Hayman, the entrepreneur known as the Godfather of Rodeo Drive, began his career as an apprentice chef at the Waldorf-Astoria. In the 1950s, Conrad Hilton hired Hayman to run the banquet facilities at the Beverly Hilton in Los Angeles.


He was founder of the  luxury boutique Giorgio on Rodeo Drive in 1961. The Giorgio Beverly Hills boutique transformed the quiet street into a sophisticated fashion destination. The store took advantage of nearby Hollywood and became a favorite of celebrities and designers.


Customers of Giorgio’s included Natalie Wood, Ronald Reagan, Elizabeth Taylor, and Diana Ross.  

In short, a story we were proud to tell!

Photography: Arma Global Media  Development

Photography: Arma Global Media  Development

Photography: Arma Global Media  Development

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