Project: KLM Boston - Amsterdam Launch, Boston, USA
Responsibility: Design, production and event production
KLM launched their maiden direct flight between Amsterdam and Boston and rightfully so celebrated this milestone in Boston with a few days packed with Dutch culture.
We are proud to have created and produced the entire event. Starting with the welcoming the first flight as it landed at Boston Logan Airport where the plane was welcomed with a water shower by airport firetrucks.
Upon arrival, a special delegation, amongst whom Pieter Elbers, KLM’s CEO, Dutch influencers, journalists and a few important KLM relations, was treated to a warm welcome at the Boston Harbour Hotel.
The next day the delegation discovered Boston and especially the ties New England has with Dutch heritage, after which a group of important US relations of KLM were invited to a lunch, jointly held by KLM and its US partner Delta.
The day ended with a evening dinner celebration in the "Wharf room" during which 300 guests were treated to a Dutch evening in Boston, with food, music and speeches by the Dutch Ambassador and the Boston Mayor’s office.
Boston went Dutch, a night they won’t soon forget.