Project: Nike Breaking2 - Monza Italy
Responsibility: Showrunner live event
For: Nike / with King Canary
Documentary: National Geographic
We were asked to run the show of Nike Breaking2, a high-profile project of Nike.
Since 2014 Nike had been working on breaking the 2-hour marathon barrier. An impressive project that attacked the goal from any possible angle, from shoes to nutrition, from training to location. It all culminated in Monza, Italy, where Lelisa Desisa of Ethiopia, Eliud Kipchoge of Kenya and Zersenay Tadese of Eritrea made the ultimate attempt.
An event watched live by Western European fans and by millions worldwide online. The webcast featured special appearances by Kevin Hart, Carl Lewis and Paula Radcliff.
Together with the great team of our partner King Canary, we made sure that all discplines were aligned and the event ran smoothly.