NIKE WE OWN THE NIGHT
Project: We own the night - Amsterdam
Responsibility: Creative Director / Show Director
For: ...,Staat Amsterdam / Nike
Amsterdam's Westerpark served as the stage for the Dutch edition of "We Own the Night".
The race went through the industrial Westergas terrain, the spot where creativity and culture come together. After 10k, runners found themselves on a catwalk entering the stage in the Gashouder.
Amsterdam based singer Eva Simons joined the run finishing her first 10k race and then got on stage right after to start the celebration for all runners with a unforgettable performance.
As creative director, Martin (TVCF) was responsible for the development of the 30 minute set that Eva performed after the run. We were commissioned by ...,Staat Amsterdam and worked closely together with their team. We directed the show on the floor.
We created the storyline for the set, co-directed the opening video, and was responsible for video content creation. Addikt was the agency that created the content.