Project: Porsche Cayenne Launch - Chengdu, China
Responsibility: Creative and show direction and Production
For: Porsche / with Must Films.
Our partner Must Films asked us to collaborate on the China launch of the All New Porsche Cayenne. We were responsible for the show direction and the onsite production of the launch.
The All New Cayenne was launched during a press and consumer event in Chengdu, China. The lead event agency Avantgarde was responsible for the overall event and we were in charge of the show portion of it.
Guests were treated to an exclusive dinner party during which the latest edition of the Cayenne was revealed on a stage surrounded by video content.
A large dance group and a band were the opening act after which the car was presented with an interactive car choreography.