Project:                 Volkswagen Malaysia Beetle Launch

Responsibility:    Creative directior, project management and account management

For:                        DVP Asia Eventmanagement

As creative director for DVP Asia, Martin created a communication theme and a concept for the introduction of the iconic new Beetle to Malaysia. 


The Icon Is Back.


In creation, Martin worked closely together with head of creation, Rob de Vries, and the entire DVP Asia team, which was led by Fransiska, delivering the complete creative output in terms of communication, content, show and performance. 


Content wise Martin was responsible for the storyboards and edits of the videos used for this event. He wrote the voice-over copy.


Music: B-Wave

Opening videos edit: Bwave

Video content and set design: Addikt



DVP Asia Eventmarketing won 3 Asian Marketing Event Awards with this event.

Photography: Arma Global Media  Development

Photography: Arma Global Media  Development

Photography: Arma Global Media  Development

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