Project: VW Group China Media Night 2012 - Guangzhou, China
Responsibility: Creative direction, show direction, project management and account management
For: DVP Asia Eventmarketing
As creative director for DVP Asia, Martin created a communication theme and a concept for a media night of the Volkswagen Group China.
In a large video set, the audience saw an impressive show within the theme of:
Creating the Future Together.
In creation Martin worked closely together with head of creation, Rob de Vries, and the entire DVP Asia team, led by Fransiska, and delivering the complete creative output in terms of communication, content, show and performance.
As show director, Martin executed the concept for this media night.
On the production side, Fransiska was responsible for the production and execution of this event and the client management.